General Paints

Elevating shopper expectations

Paint colour can be elusive with light and shadows creating different hues, we worked with General Paints to solve this issue and in the process made the paint buying process easier. 3D paint blocks incorporated into the display demonstrates at retail to the shopper how the paint will react to certain lighting conditions. Once the shopper has chosen their desired paint colour the remaining buying experience has been made easier by placing corresponding colour chips and sample jars behind the doors that the 3D paint blocks are mounted to. By keeping all formats of the paint colour in close proximity we are able to reduce the time between colour selection and having the sample jar in hand.

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