High Variety

Branding and Shop Fitting

In a trend setting area like Queen West in Downton Toronto and situated amongst other cannabis retail outlets it's important to have your own identity and more importantly a space that stands out. High Variety approached Gorrie to develop the branding, identity, and physical location. We worked together to combine key inspiration, personal experiences and competitive analysis to carve out a personality that was all their own. We then leveraged their new found personality and branding to create a space that was nostalgically warm yet fresh and modern. The combination of branding and space came together holistically and the esult has prompted many visitors to leave glowing reviews online.

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