Ultimate Ears

The Challenge

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Ultimate Ears partnered with Gorrie as their Design Agency of Record to launch a global rebrand. The objective: build a distinct brand identity and positioning that could scale across markets, resonate with consumers, and drive consistent impact in retail and digital channels.

Our Solution

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Gorrie developed a complete brand strategy and delivered creative execution across digital, physical, and retail environments. Scope included:

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• Environmental audit & consumer research to uncover insights

• Brand positioning & value proposition development

• Creative development of brand assets & marketing collateral

• Digital content production including videos, graphics, and branded stories

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Innovation Highlights

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• Created a suite of digital deliverables: comparison charts, review pages, product-specific graphics, and branded content

• Designed and produced product launch videos, including full creative strategy, casting, videography, editing, and production

• Developed and continuously refreshed Best Buy shop-in-shop displays, active for over 7 years

• Deployed creative assets across Amazon, Best Buy, and global retail partners

Global Scale

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• 🌍 20 countries

• 🗣 7 languages

• 🛠 50 unique display types

• 📦 5,000+ displays produced worldwide

‍Results That Matter

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A globally consistent brand identity across retail, digital, and social
Digital and physical assets designed for both launch and long-term scalability
Ongoing partnership ensuring Ultimate Ears remains relevant and connected with consumers worldwide

The Impact

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Gorrie transformed the Ultimate Ears rebrand into a globally recognized identity supported by scalable, multi-channel creative. The result: a brand that is consistent, engaging, and built for growth.

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