Revlon
The Challenge
At Ulta’s annual Field Leadership Conference (FLC), beauty brands have one chance to impress. Revlon needed a booth experience that elevated four unique brands — American Crew, Juicy Couture, Elizabeth Arden, and Revlon — while keeping each identity distinct yet cohesive. The challenge: create an immersive, engaging, and memorable multi-brand presence that resonated with Ulta leaders and reinforced brand relevance.
Our Solution
Gorrie designed and built a four-zone tradeshow booth that celebrated the individuality of each brand while connecting them under one impactful experience. By blending storytelling, interactivity, and bold visuals, we created a space where every visitor could explore, engage, and connect with the products in a fresh way.
Innovation in Action
- American Crew → Celebrated its first year at Ulta with a “Everyday Routine” theme, positioning the brand as more than just salon-quality — but part of the customer’s daily lifestyle.
- Juicy Couture → Designed a high-fashion newsstand, paired with an interactive photobooth where attendees could transform into magazine-cover stars and discover “Which Juicy Girl Are You?”.
- Elizabeth Arden → Built a science-inspired lab environment showcasing the advanced technology behind the brand’s capsules and skincare, reinforcing innovation and problem-solving.
- Revlon → Delivered a sparklecore-inspired experience highlighting the Glimmer Shimmer Shine Collection, with playful product displays, interactive sampling, and gamified moments.
Results that Matter
- Four distinct brand stories, unified in one immersive booth.
- High engagement through gamification, photobooths, and sampling.
- Strengthened relationships with Ulta leaders by positioning each brand as relevant, innovative, and retail-ready.
The Impact
The Revlon FLC booth became a standout moment at the show — blending entertainment, education, and retail storytelling. Each brand’s presence was elevated, driving excitement, advocacy, and momentum with Ulta’s field managers.
