Microsoft

‍The Challenge

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Microsoft wanted to reinvent the Xbox retail footprint:

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• Move from manual to interactive displays

• Engage and educate customers without staff support

• Strengthen brand connection and drive service adoption

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Our Solution

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We delivered a fully integrated program blending UX/UI, industrial design, graphics, and engineering into one seamless experience:

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• Intuitive UX for unassisted sales

• “Endless aisle” storytelling with dual-screen interactivity

• OTA content updates & modular merchandising for flexibility

• Proprietary remote content platform with dashboards, training, and scalability

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‍Innovation Highlights

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• Embedded Xbox’s digital design language into the physical retail experience

• Enabled real-time updates, A/B testing, and content optimization

• Built a scalable architecture for multi-location rollout

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‍Results That Matter

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• Personalized user control and deeper shopper engagement

• Actionable insights: traffic flow, dwell time, engagement rates, product interest

• A future-proof retail model with measurable business impact

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‍The Impact

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Gorrie transformed Xbox retail into an interactive storytelling environment that shortens the path to purchase, increases consumer engagement, and delivers data-driven insights for smarter marketing decisions.

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