Microsoft
Client
Microsoft
Expertise
Technology / Consumer Electronics / Gaming
What was it?
“We moved Xbox retail from static displays to an interactive, data-driven storytelling environment.”

what we did
The Challenge
Microsoft wanted to reinvent the Xbox retail footprint:
- Move from manual to interactive displays
- Engage and educate customers without staff support
- Strengthen brand connection and drive service adoption

Our Solution
We delivered a fully integrated program blending UX/UI, industrial design, graphics, and engineering into one seamless experience:
- Intuitive UX for unassisted sales
- “Endless aisle” storytelling with dual-screen interactivity
- OTA content updates & modular merchandising for flexibility
- Proprietary remote content platform with dashboards, training, and scalability

Innovation Highlights
- Embedded Xbox’s digital design language into the physical retail experience
- Enabled real-time updates, A/B testing, and content optimization
- Built a scalable architecture for multi-location rollout

Results That Matter
- Personalized user control and deeper shopper engagement
- Actionable insights: traffic flow, dwell time, engagement rates, product interest
- A future-proof retail model with measurable business impact

The Impact
Gorrie transformed Xbox retail into an interactive storytelling environment that shortens the path to purchase, increases consumer engagement, and delivers data-driven insights for smarter marketing decisions.



