Honda
The Challenge
In a competitive dealer landscape, brands like Stihl, DeWalt, and Milwaukee Tools stood out with distinct in-store environments. Honda needed a way to compete — building brand awareness, loyalty, and sales through a unified presence inside independent dealer locations.
The Ask
Create a flexible, scalable “store-in-store” solution that delivered consistency, supported dealers, and elevated the Honda Power Equipment brand.
Our Solution
Gorrie partnered with Honda to design and deliver the Honda Zone — a modular, immersive retail program that showcases Honda’s product lineup with clarity and impact. Beyond design, we became Honda’s supply chain partner, managing production, inventory, order portal, and logistics to ensure seamless delivery across Canada.
Innovation in Action
- Modular Design → Flexible displays that scale across dealer formats and adapt to future product launches.
- Silent Sales Tools → Merchandisers grouped by category, supported with visuals and education to guide shopper decisions.
- Dealer Portal → Custom Honda Zone website for dealers to order merchandising solutions directly.
- End-to-End Supply Chain → Production, inventory management, logistics, and installation handled by Gorrie.
- Sales Enablement → Honda Zone leveraged by regional sales managers as a marketing and co-op tool to strengthen dealer partnerships.
Results that Matter
- Sales lift up to 40% in participating dealers.
- 400+ independent dealers supported nationwide.
- Increased brand recognition and shopper loyalty across categories.
- Shorter sales cycles and larger basket sizes through intuitive product grouping and education.
The Impact
The Honda Zone transformed Honda from “just another brand on the shelf” into a category leader with a distinct in-store presence. For dealers, it meant better tools to sell; for shoppers, it meant easier, more informed decisions; and for Honda, it meant market share growth, brand loyalty, and a scalable retail solution backed by a trusted supply chain partner.
