High Variety

The Challenge

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In Toronto’s Queen West district, cannabis stores compete shoulder-to-shoulder. High Variety needed a distinct identity and a retail experience that stood out — warm, memorable, and community-driven.

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‍Our Solution

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We built a brand and store design inspired by vintage variety stores and Northern trading posts. The result: a space that feels nostalgically warm yet fresh and modern.

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Innovation in Action

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• Smart Store Layout → Entrance, browsing, pickup, and POS zones for seamless flow.

• Flexible Fixtures → Modular shelving and mobile displays for evolving products.

• Community Touchpoints → Espresso bar, social seating, and local artist integration.

• Brand Identity → Retro-inspired logos, adaptable system for signage, merch & displays.

• Memorable Features → Scoreboard-style menu, bold back-wall visuals, impulse display cases.

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Results that Matter

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• Customers spend more time in-store thanks to the espresso bar & social zones.

• Glowing online reviews highlight the warm, inviting atmosphere.

• The store now feels like a destination, not just a dispensary.

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‍The Impact

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High Variety gained a future-ready retail model and a brand that truly stands out. Nostalgia and innovation came together to create a space that attracts, engages, and builds loyalty in a competitive market.

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