The Challenge
Google Canada needed more than a design vendor. They wanted a single partner who could manage every customer touchpoint — from digital to in-store — with true creative consistency. The challenge: eliminate redundancies across channels while ensuring the brand experience feels seamless along the entire path to purchase.
Our Solution
As Google Canada’s design agency of record, we assembled a dedicated cross-disciplinary team to own creative across all formats. By vertically integrating digital, print, video, and in-store design, we aligned asset creation end-to-end — reducing costs, saving time, and driving consistency.
Innovation in Action
- Digital & Social → Content creation, campaign assets, launch videos.
- Print & Media → Retail collateral, trade show materials, brand communications.
- Physical Assets → Fixture design, production, installation, and ongoing maintenance.
- Customer Experience → In-store displays, device demonstrations, and event activations.
- Operations → Logistics management, scalable processes, future-ready updates.
Results that Matter
- One unified team delivering creative for every Google product in Canada.
- Streamlined workflows that cut redundancy in time, investment, and resources.
- Consistent brand storytelling across digital, print, events, and retail environments.
The Impact
By partnering with Gorrie, Google Canada now delivers a cohesive brand experience at every step of the journey — from first impression to product advocacy. The result: clarity, efficiency, and an elevated customer experience that keeps Google top-of-mind.
