The 2018 Shop! Awards Competitions recognize the best new designs in retail environments and experiences. Considered by many as the “Academy Awards” of the retail design and brand marketing industries.
We don’t have to imagine the release from the burden of life's mundane tasks as today’s innovations can provide us a friction-free experience.
With the speed at which technology is shaping our lives, what was once considered new at retail is now considered table stakes and fundamental to the shopping experience. It is encouraging to see brick and mortar retailers taking the necessary steps, an offensive position, in the transformation of retail and assert themselves in the new wave of innovation.